SECCO code of conduct, is fundamental to our success. It ensures that all we do – as a business and as individuals – meets the highest ethical, legal and professional standards.
We want to leverage the full potential in our business model to gain network and thus to outperform our contributions. This will be done by: actively managing our portfolio,strengthening our idea,launching powerful innovations, and focusing on our research and development. To capture the potential for accelerated growth and increased profitability in our categories, we have segmented them into three clusters: "Core, growth and value"We will continue to focus on every our research & development while further consolidating our brand portfolio.To achieve this, we will expand our potential and support our brands with strong innovations and focused marketing investments.
The strategic priority “Globalize” describes our differentiated regional strategies to grasp growth opportunities . Leverage strength in mature markets and expand in emerging markets In mature markets, we will leverage our strengths and generate profitable growth by increasing our brand investments and maintaining our quality focus. In emerging markets, we will expand our existing category positions and accelerate growth in countries where we already have a strong presence. We will also selectively enter new growth markets where we do not have a foothold yet. At SECCO We are strengthening our global presence continuously.
“Simplify” is the strategic priority which summarizes our ongoing improvement processes. We will continuously drive our operational excellence by making our processes faster and more standardized, focusing on research & development, high standard & quality as well as end-to-end optimization. Extending shared services: new hubs, more business processes Integrated IT platform In addition to shared services, a stronger focus on information technology (IT) will be critical to increasing the efficiency of our business processes. We will leverage an integrated network process platform supported by significant additional IT investments. .
“Inspire” is the strategic priority which describes our clear commitment to strengthen our solid team. We will focus on three areas: Supervision, Manpower, Performance, & Diversity. Strong Supervision As part of our focus on developing Supervision, we have defined new Supervision principles which will provide guidance on how to manage the complexity of Supervision roles and inspire our teams. Manpower & Performance To attract and retain manpower, we will strengthen our employer and continue to concentrate on making a highly attractive team. We reinforced the importance of flexible work arrangements for both employees and the company.