SECCO

Outperform

We want to leverage the full potential in our business model to gain network and thus to outperform our contributions.

This will be done by: actively managing our portfolio,strengthening our idea,launching powerful innovations, and focusing on our research and development. To capture the potential for accelerated growth and increased profitability in our categories, we have segmented them into three clusters:

Core, growth and value

In our core categories, we will continue to invest in strengthening and expanding our leading positions. In our growth categories, investments will fuel disproportionately high growth of existing and new segments. In our value categories, investments will be tailored to maximize our potential.

Strengthening our positioning

We will continue to focus on every our research & development while further consolidating our brand portfolio.To achieve this, we will expand our potential and support our brands with strong innovations and focused marketing investments.

Innovation and Solution focus

A consistent innovation process, driving trend based innovations that are developed to meet the market needs of our business partner and clients, will help us to reinforce our innovation.

The basis for our strategy was a detailed analysis of major long-term trends. We identified three mega trends which will affect our different businesses over the next years: consolidation, emerging markets and speed.

Consolidation in our network, business partner and clients base as well as in our competitive environment will continue. Size will become a critical success factor in the future. Consequently, we need to grow our businesses. We expect the shift of growth from mature to emerging business to continue. As a result, we need to expand our already strong footprint in these business over the coming years. In addition, further digitalization will lead to changes in our market environment.

We therefore need to continue simplifying our processes and increasing our operational excellence. .
Strong Supervision

As part of our focus on developing strong Supervision, we have defined new Supervision principles which will provide guidance on how to manage the complexity of Supervision roles and inspire our solid teams.

Manpower & Performance

To attract and retain manpower, we will strengthen our employer and continue to concentrate on making a highly attractive team. This includes competitive compensation and reward programs that are strongly linked to performance, as well as attractive career development opportunities in different businesses, offering international experience and participation in challenging projects.

Managing diversity as a potential asset

As a diverse employee base with different cultural and professional backgrounds provides a potential advantage, we promote diversity by actively managing the dimensions of native, age, and gender. We strive to increase the national composition of our teams, We reinforced the importance of flexible work arrangements for both employees and the company. All Board Members and our top management have demonstrated their strong commitment to flexible working and a culture of performance orientation at SECCO by signing our “Charter of Work-Life Flexibility.”